Home MarTech COE as a Service

Welcome to our MarTech Center of Excellence (COE) services at Cosmicpivot.

We deliver tailored solutions that seamlessly integrate into your operations, enhancing your digital marketing capabilities. Whether you're establishing a COE from scratch or optimizing an existing one, our comprehensive approach drives growth and scales global teams efficiently.

Our services empower mid-sized businesses to build COEs and help enterprises enhance their existing ones, allowing your in-house teams to focus on strategic initiatives. Partner with us to drive innovation, streamline execution, and achieve global efficiency.

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Our Services

Our MarTech COE services optimize your digital marketing, automation, and analytics operations, leveraging our playbook to build, scale, and integrate teams tailored to your needs.

Digital Experience

Craft engaging, personalized websites that reflect your brand.

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Digital Data & Analytics

Empower decisions with expert data management and analytics solutions.

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Marketing Automation

Optimize campaigns and drive growth with our marketing automation.

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MarTech Solutions

Navigate MarTech with our expert assessment, evaluation, and integration.

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Unlock MarTech's Value With Our Expertise

Marketing Operations as a Service

Adoption and Integration of latest MarTech tools

Accelerate the buyer journey

Improved customer experience at every touch point with hyper personalization

Performance analytics dashboards to spend on the right channel for a better ROI

Gain value with managed services as an extended in-house team

Enhance the overall user experience on digital platforms to increase customer satisfaction and loyalty

Customer Acquisition: Develop effective strategies to acquire new customers and expand market share

Customer Retention: Enhance customer satisfaction and loyalty to improve retention rates

Accelerate integration of customer data across platforms to provide a unified view of the customer

Continuously optimize marketing campaigns for better reach, engagement, and conversion

Marketing automation to streamline workflows and improve productivity

AI-driven predictive audience targeting to engage more effectively and efficiently

MarTech assessment and strategy

Operating Model

Build Phase

(1-3 months)

  • Team Design: We design MarTech team roles and document processes, including SLAs and deliverables tailored to your needs.
  • Resource Hiring: We manage recruitment, with the option for you to participate in interviews.

Operate Phase

(Terms of Contract)

  • Integration: Our team integrates seamlessly as an extension of yours, maintaining the same culture across locations with time overlap for smooth collaboration.
  • Daily Operations: The team reports directly to your managers, giving you control over management and prioritization.
  • Client Success Lead: A dedicated contact ensures SLA compliance and handles escalations for smooth operations.
  • Administrative Management: Cosmicpivot handles payroll, benefits, compliance, infrastructure, and team upskilling, including necessary certifications.

Benefits of Our Managed Teams Model

Enhanced Collaboration and Innovation
Cross-functional teams within the MarTech COE foster great opportunities for collaboration and innovation, operating as a seamless extension of your team.
Cultural Integration
Our remote teams are built to mirror your company culture, ensuring unified and cohesive workflows despite geographical differences.
Cost Efficiency
Consolidate operations in cost-effective locations, reducing the need for multiple agencies and achieving significant savings.
Strategic Focus
Focus on growth initiatives while we manage operational intricacies, giving your organization a competitive edge.
Significant ROI
This model provides a substantial return on investment by saving costs associated with multiple agencies and leveraging the benefits of best-cost locations.

Comparison of MarTech COE Model vs. Multiple Agencies

Aspect MarTech COE Model Multiple Agencies
Team Integration Fully integrated with your operations, reflecting your company's culture and processes. Often fragmented, with varying cultures and processes across agencies.
Control Over Priorities Complete client control over management and prioritization. Managed according to each agency’s protocols.
Cost Efficiency Consolidates operations for savings, reducing vendor dependency. Higher costs due to multiple contracts and service overlaps.
Communication Single point of contact simplifies communication. Multiple contacts can lead to inefficiencies.
Scalability Easily scalable within a unified strategy. Scalability can be complex and inconsistent.
Compliance and Administration Handled by Cosmicpivot, ensuring consistency. Split among various agencies, complicating oversight.
Innovation and Collaboration Encouraged within a unified team structure. Often hindered by siloed agency operations.
Training and Upskilling Consistent training aligned with organizational goals. Varies by agency, may lead to skill gaps.

Frequently Asked Questions (FAQs)

A MarTech Center of Excellence (COE) is a dedicated team or entity that focuses on standardizing marketing technology practices to optimize digital marketing functions and drive business outcomes. It covers all marketing operations and is technology-agnostic, meaning we build teams for any technology needs your organization has, without prescribing specific solutions.
We work closely with your teams to align our services with your operational, cultural, and strategic frameworks, ensuring smooth integration and operation as an extension of your business.
During the build phase, we outline specific terms related to team design, SLAs, and the roles required. Clients may choose to interview candidates, ensuring the right fit for their needs.
Absolutely. Our model is designed to fill gaps in your capabilities by providing complete operational support, from team building to management, allowing you to bypass internal limitations and scale effectively.
As the local employer on record, Cosmicpivot manages all compliance-related tasks, including payroll, benefits, taxes, and leave management.

Get Started

Elevate your digital operations with our tailored MarTech COE solutions. Contact us today to discuss how we can build and manage a world-class MarTech team tailored to your needs, and let us help you gain a competitive edge in the global market.

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